Digital Marketing Executive

Location: Dubai, UAE
Industry: FMCG
Employment Type: Full-Time

About the Role

We are seeking a highly motivated and results-driven Digital Marketing Executive to join our FMCG client’s team in Dubai. The ideal candidate will bring strong expertise in digital marketing, brand development, and performance-driven campaigns within the FMCG sector. This role requires a strategic thinker with hands-on execution skills, able to drive impactful marketing initiatives that deliver measurable ROI.

Key Responsibilities

• Develop and implement the annual marketing strategy aligned with business objectives.
• Lead brand development and positioning across retail and digital outlets.
• Design and oversee ATL, BTL, and digital marketing campaigns.
• Manage and optimize budgets across digital, PR, influencer marketing, and events.
• Conduct market analysis and consumer insights to identify growth opportunities.
• Oversee ROI reporting and track effectiveness of all campaigns.
• Collaborate cross-functionally with Operations, HR, Finance, and Culinary teams.
• Build and maintain relationships with media, agencies, and strategic partners.
• Manage SEO & SEM strategies to drive organic and paid traffic.
• Plan, execute, and optimize Google Ads and Paid Social campaigns with an ROI-driven focus.
• Oversee CRM initiatives, loyalty programs, and email marketing campaigns.
• Track and analyze performance using Google Analytics, Meta Business Suite, TikTok Ads Manager, and other digital tools.
• Recommend continuous optimizations to improve CPC, CPM, ROAS, and overall marketing efficiency.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 3–5 years of experience in digital marketing, preferably in FMCG.
• Strong knowledge of digital advertising platforms (Google Ads, Meta, TikTok, etc.).
• Experience in SEO/SEM, CRM, and loyalty program management.
• Solid understanding of brand positioning, consumer insights, and campaign measurement.
• Excellent communication, organizational, and project management skills.
• Analytical mindset with proven ability to optimize campaigns for ROI.
• Strong relationships with media, influencers, and marketing agencies in the UAE is a plus.

Offer

• Competitive salary package.
• Opportunity to work in a fast-paced FMCG environment with strong growth potential.
• Exposure to innovative marketing practices and cross-functional collaboration.
• A dynamic and inclusive workplace culture.