- JOB PURPOSE: The Social Media Executive is responsible for developing, implementing, and managing the company’s social media strategy across GCC to increase brand awareness, improve marketing efforts, and drive engagement across all social platforms. This role involves liaising with an agency to create compelling content, analyzing performance metrics, staying current with social trends, and collaborating with cross-functional teams to ensure a consistent and impactful online presence.
2. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/KNOWLEDGE
2.1 Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
2.2 Minimum 2 years of experience in a social media role, preferably with exposure to strategy creationand agency coordination.
2.3 Strong understanding of social media platforms, content formats, and digital marketing concepts.
3. COMMUNICATION AND WORKING RELATIONSHIPS:
Skilled in project coordination, timelines, and campaign rollout processes.
Excellent interpersonal, verbal, and written communication skills.
4. KEY DIMENSIONS AND RELATED JOB RESULT
4.1 Serve as the primary point of contact between the organization and external social media agencies.
4.2 Ensure timely briefing, feedback, and approvals for all campaign content and assets.
4.3 Maintain alignment between agency output and brand strategy, tone, and visual identity.
4.4 Support the development and execution of the social media content calendar in collaboration withinternal teams and the agency.
4.5 Ensure that content aligns with overall marketing goals and campaign timelines.
4.6 Monitor campaign performance through analytics dashboards and reports provided by the agency.
4.7 Track key metrics (reach, engagement, follower growth, CTR, etc.) and prepare summary insights forinternal stakeholders.
4.8 Recommend adjustments to optimize performance based on data-driven insights.
4.9 Uphold brand voice, tone, and identity across all published content.
4.10 Review and provide quality control on all agency-provided materials before publication.
4.11 Liaise with internal marketing, PR, and product teams to gather campaign inputs, align messaging, andensure content supports wider business objectives.
4.12 Keep stakeholders informed on campaign progress, challenges, and results.
5. OPERATING ENVIRONMENT:
Fast-Paced & Dynamic: Operates in a fast-moving digital landscape where priorities can shift quickly based on trending topics, campaign timelines, or real-time brand needs.
Cross-Functional Collaboration: Requires regular coordination with internal teams (Marketing, PR, Product, Customer Service) and external partners (creative/social media agencies, influencers, media vendors).
Deadline-Driven & Performance-Focused: Must manage multiple projects simultaneously, ensuring timely delivery of content and campaigns while tracking performance metrics and optimizing accordingly.
Brand Guardian in a Public Space: Maintains high sensitivity to brand reputation, customer sentiment, and public communication—requiring sound judgment and quick decision-making when dealing with live content or agency- delivered outputs.
6. KEY COMPETENCIES
6.1 Communication Skills – Clear and professional interaction with both internal teams and external agencies.
6.2 Project Coordination – Ability to manage timelines, feedback loops, and deliverables across multiple stakeholders.
6.3 Strategic Thinking – Understands brand goals and translates them into actionable social media plans.
6.4 Attention to Detail – Reviews and quality-checks content for alignment with brand voice and guidelines.
6.5 Analytical Skills – Interprets performance data and provides insights for optimization.
6.6 Adaptability – Responds quickly to changes in direction, trends, or campaign needs.
6.7 Collaboration – Works effectively across teams and fosters strong agency partnerships.
6.8 Digital Fluency – Familiar with social media platforms, content formats, and digital tools.